Selena Gomez is back in a big way. After breaking up with her phone for 90 days and taking a health-related break from the public eye, the singer and style maven just landed a major deal as the new face of Coach, which is celebrating its 75th anniversary this year.
The singer will appear in Coach’s fall 2017 fashion campaign, and collaborate on a special design project with Coach Executive Creative Director Stuart Vevers. “I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation’s support of Step Up,” Gomez said in a release. “On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”
According to Page Six, Gomez signed a $10 million contract to represent the brand. As Instagram’s most followed celebrity, the singer will no doubt be promoting her sure-to-be stunning campaigns to her 104 million followers—and counting.
VIDEO: Selena Gomez Becomes the New Face of Coach
While we haven’t heard as much from Gomez as of late, 2016 was quite the busy year for the starlet. Between her worldwide Revival tour, her first Louis Vuitton campaign, and her moving speech for mental health, it seems like this 24-year-old has found her calling.
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As we await the new campaigns, we’re fantasizing about what this style star will dream up for her Coach design. Considering her recent affinity for sleek, monochromatic looks, there’s no doubt we’ll be lusting over it.