How much power does a sterling silver and black ceramic bracelet, a ring, and a pendant have? Enough to help raise $50 million for underprivileged children across the globe.
On Friday in Rome, Bulgari announced its new #RaiseYourHand campaign which stars beauties like Olivia Palermo, Meg Ryan, Naomi Watts, and dozens more. Directed by Fabrizio Ferri, the A-listers pose for a series of breathtaking portraits in which they raise their hands and wear a $510 Bulgari bracelet, of which $100 gets donated directly to Save the Children, a philanthropic organization that helps uplift children out of poverty and into protected environments. The bracelet is the brand’s newest addition in its Save the Children collection, which previously consisted of just a ring and a pendant.
To date, sales of the collection have raised $50 million. “Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children,” Ferri said in a statement. “I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand.”
See more of the gorgeous celebrity portraits below—and watch more notables raise their hands in the video above.
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