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Frame (Re)Launches the Denim of Our Dreams

Frame (Re)Launches the Denim of Our Dreams

Here’s a little something to brighten your Wednesday. Cult-favorite brand Frame has gone and brought back 11 classics from its archives that are—wait for it—reimagined, recrafted, and reconstructed in a new, specially developed rigid denim from Cone in North Carolina, one of the oldest and most prestigious mills in the U.S.

Now, what makes this denim so special? Frame has, essentially, delivered all the characteristics we love about vintage denim (the stiffness, the craftsmanship, the marbled ’80s effect, the faded wash) and cut them into modern silhouettes—all to give you (and us) the perfect vintage-y styles that promise to 1) fit and 2) eliminate the time wasted sifting through stacks of jeans at your local thrift store. Bonus of having rigid never-before-worn denim: you’re the one who will break them in, making them forever uniquely yours.

In short, we’re obsessed. Luckily, the first drop of the exclusive Rigid Re-Release collection is available starting today at frame-store.com, with a larger release come spring. So we highly, highly suggest shopping them now.

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